Tuesday, 20 August 2013

How to Add Meta Tags to Blogger for Better SEO

Tuesday, 20 August 2013
One of the disappointing aspects of Blogger is that it is not properly optimized for SEO. Meta descriptions and keywords are not supported by blogger.com by default. Most bloggers miss miss valuable opportunities to attract visitors to your blog. 

However meta tags and meta descriptions can be inserted into your Blogger template (Blogspot template) to good effect.

What are Meta Tags?

These are HTML tags that provide additional information about your blog that is unseen by visitors but available to search engines. There are two main kinds of meta tags. The description meta tags are used to provide a short summary of the page content. This summary is not visible to the visitors but is used by search engines to find you blog more easily.
The keywords meta tags are used to show keywords related to your blog. Keywords have been mis used in the past, so most search engines ignore the keywords. Some still use them so it doesnt hurt to throw in some keyword for your blog's meta tags.

While adding meta tags in your blogger blog, it is important to separate the meta tags for your blog's home page from meta tags for individual posts. You dont want your home page and your individual posts being referred to by search engines with the same description. This would result in reduced traffic rather than increased.

Caution: Before editing your blog, it is always important to back up by downloading the full template to your computer.

Adding Meta tags

How to Add Meta Tags to a Blogger Blogspot Blog Home Page

1. Login to Blogger if not already logged in

2. Navigate to Design > Edit HTML
3. Back up your template as a precaution by downloading full template to your computer.4. Check the Expand Widget Templates box
5. Find these lines which will be near the top of your template:
<b:include data='blog' name='all-head-content'/><title><data:blog.pageTitle/></title>

6. Paste the following code immediately below <title><data:blog.pageTitle/></title>

<meta content='Place your blog description here' name='description'/>
<meta content='

<meta content='Place your blog keywords here(separated by commas)'


7. Enter your blog description between the single quote marks under description. Maximum 150 characters

8. Enter the keywords of your blog between the single quote marks under keywords. Ensure you separate each keyword or keyword phrase by a comma. Make sure your keywords do not exceed 200 characters

9. Save your template

10. You can check your description and keywords here:  Submit Express or SEO Centro

How to add Meta Tags to a Blogger Blogspot Blog Individual Post

1. Follow steps 1 to 4 as for adding meta tags to the Home Page
2. Add the following in the <head> section of your Blogger template. Enter this code below the Home Page code above you have just entered:

<meta content='keywords pertaining to your post' name='keywords'/>
<meta content='crafted description of your post' name='description'/>
3. Add your post URL, keywords and description. To find the URL of your post navigate to the post's page and copy the link showing in the address bar of your browser including the http:// prefix 

4. Click on the Save Template button

5. To check your description you can use the view source in your browser once you have navigated to the post page or a meta tag analyzer

Robots meta tag

They are not really important unless you are trying to regulate some traffic that may harm your website or page. Read more from Google Webmasters about the Robots Meta tags

1 comment:

  1. Submit your blog or website now for appearing in Google and over 300 other search engines!

    Over 200,000 sites indexed!

    Submit RIGHT NOW via I NEED HITS!


TECH BLOG © 2014