Friday 30 August 2013

Google Keyword Tool Has Been Replaced By Keyword Planner

Friday 30 August 2013
The Google Keyword Tool has officially been retired. This change has sparked mixed reactions. There are positive and negative aspects to being forced to use the Keyword Planner instead of the Keyword Tool.

Advantages Of The Keyword Planner

  • The Keyword Planner allows local SEO and SEM professionals to get keyword search volume data.
  • Users are able to upload up to 10,000 keywords from their own list to get performance data. 
  • Keyword Planner will show search volumes by ad group, landing page and any other categorization set by the user.

Negatives Of The Keyword Planner


  • The Keyword Planner forces users to login to an AdWords account in order to use it.
  • The Keyword Planner has no match type data for search volume
  • The keyword Planner has no device targeting
  • There are no global vs. local monthly searches. 
  • Currently, the option to filter by closely related search terms is gone, but Google says it will be brought back in the coming weeks.

11 comments:

  1. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  2. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  3. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  4. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  5. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  6. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  7. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  8. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
    keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
    difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
    competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
    you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
    you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  9. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
    keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
    difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
    competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
    you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
    you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  10. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
    keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
    difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
    competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
    you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
    you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete
  11. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do
    keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest
    difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their
    competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if
    you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them,
    you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

    ReplyDelete

TECH BLOG © 2014