Friday, 30 August 2013

Google Keyword Tool Has Been Replaced By Keyword Planner

Friday, 30 August 2013
The Google Keyword Tool has officially been retired. This change has sparked mixed reactions. There are positive and negative aspects to being forced to use the Keyword Planner instead of the Keyword Tool.

Advantages Of The Keyword Planner

  • The Keyword Planner allows local SEO and SEM professionals to get keyword search volume data.
  • Users are able to upload up to 10,000 keywords from their own list to get performance data. 
  • Keyword Planner will show search volumes by ad group, landing page and any other categorization set by the user.

Negatives Of The Keyword Planner

  • The Keyword Planner forces users to login to an AdWords account in order to use it.
  • The Keyword Planner has no match type data for search volume
  • The keyword Planner has no device targeting
  • There are no global vs. local monthly searches. 
  • Currently, the option to filter by closely related search terms is gone, but Google says it will be brought back in the coming weeks.

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