Thursday, 18 July 2013

Tactics to Increase Website/Blog Traffic

Thursday, 18 July 2013
Blogs are relatively easy to build but its hard to build a successful blog with significant traffic. There's an art to increasing a blog's traffic.  Search engine optimization (SEO) is very important if web site/blog site owners are  looking for high traffic for their sites. Most of beginners don't know correctly the importance of SEO. Here are some of the most common tactics that have worked for me. Remember, Spam is not SEO. 

Make Your Blog's Content SEO-Friendly
In 2011, Google received over 3 billion daily searches from around the world, and that number is only growing. Taking advantage of this massive traffic opportunity is of tremendous value to bloggers, who often find that much of the business side of blogging, from inquiries for advertising to guest posting opportunities to press and discovery by major media entities comes via search.

Target Your Content to an Audience Likely to Share
Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. When strategizing about who you're writing for, consider that audience's ability to help spread the word.
If you can identify groups that have high concentrations of content distributors on social media like facebook, twitter, google plus e.t.c you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. 

Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections
Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the "content distributors" description above, meaning they're likely to help spread the word about your blog.

Enable Subscriptions via Feed + Email 
In order to pull back some of these would-be fans, I highly recommend creating an RSS feed using Feedburner and putting visible buttons on the sidebar, top or bottom of your blog posts encouraging those who enjoy your content to sign up (either via feed, or via email, both of which are popular options).

Add Graphics, Photos and Illustrations 
If you can produce graphics, take photos, illustrate or even just create funny doodles in MS Paint, you should leverage that talent on your blog.
You create another traffic source for yourself via Image Search, and often massively improve the engagement and enjoyment of your visitors.

Conduct Keyword Research While Writing Your Posts
Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine. It's hard to know what these words will be unless you do some research, and luckily, there's a free tool from Google to help called the AdWords Keyword Tool.
Optimizing a post to target a specific keyword isn't nearly as hard as it sounds. 80% of the value comes from merely using the phrase effectively in the title of the blog post, and writing high quality content about the subject. If you're interested in more, read Perfecting Keyword Targeting and On-Page Optimization (a slightly older resource, but just as relevant today as when it was written).

Participate in Social Sharing Communities Like Reddit + StumbleUpon
The major social networking sites aren't alone in their power to send traffic to a blog. Social community sites like Reddit (which now receives more than 2 billion!  views each month), StumbleUponPinterestTumblr,Care2 (for nonprofits and causes), GoodReads (books), Ravelry (knitting), Newsvine (news/politics) and many, many more have different rules, formats and ways of participating and sharing content.

Read more: The Moz Blog


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